MINI_COVER_01_NEWW

MINI LIVING

AGENCY:  BOW & ARROW
SECTOR: BRAND, ENVIRONMENTAL
ROLE:  DESIGN, VIDEO

Transforming MINI from a dedicated automobile manufacturer into a multifaceted lifestyle brand in the urban community of Shanghai with the focus on maximising the quality of living in compact spaces. This will be done by uplifting a disused industrial complex and transforming into apartments, offices, leisure and living spaces where you can work and play
in one place, to build a brighter urban life.

M.01_WORK
M.01_PLAY_01
M.01v
MINI_LIVING_10
MINI_LIVING_2
MINI_LIVING_14
MINI_LIVING_9
MINI_LIVING_8
MINI_LIVING_13

Selected Works

YoutubeProject type

Virgin MediaProject type

MINI LIVINGProject type

IKEAProject type

WholeProject type

Other ProjectsProject type