AGENCY: BOW & ARROW
SECTOR: BRAND, ENVIRONMENTAL
ROLE: DESIGN, VIDEO
Transforming MINI from a dedicated automobile manufacturer into a multifaceted lifestyle brand in the urban community of Shanghai with the focus on maximising the quality of living in compact spaces. This will be done by uplifting a disused industrial complex and transforming into apartments, offices, leisure and living spaces where you can work and play
in one place, to build a brighter urban life.