Virgin TV Edit
AGENCY: REDWOOD LONDON
SECTOR: DIGITAL, WEB,
ROLE: DESIGN, MOTION, UI/UX, BRAND
Virgin Media was struggling to compete in an increasingly crowded market, limited equity in TV content meant the brand was being overshadowed by competitors. Solution? Use content to shift customer behaviour and perception on both a practical and emotional level to create a credible and irresistible entertainment experience that drives engagement and helps customers find the TV content they love.