Work

Huel CRM System

Huel's enhanced CRM strategy with a suite of UX best practice Branded templates.

As Lead Digital Designer, I helped fuel Huel’s CRM evolution, giving my expertise from a UX design and best practice for creating a modular, scalable email Design Systems. We crafted a suite of responsive, on brand templates that pushed platform capabilities while ensuring consistency, flexibility, and customer engagement.

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Client:

Huel

Role:

Lead Digital Designer

Skills:

Modular & Design System, CRM, UX/UI, Email, Web Design

Timeline:

Q3 2024 - Q4 2024

Team:

Will Barnes, Nicola, Dan Reeve

Project Summary

Huel needed a CRM overhaul to align with their evolving brand while enabling more dynamic, scalable, and engaging communications through eMarsys. We partnered with Huel’s Brand and CRM teams to develop a modular, on-brand email design system. We created a flexible library of responsive templates that pushed the creative limits of eMarsys, ensuring consistency, scalability, and customer-centric engagement. Alongside the templates, we delivered detailed brand and CRM usage guidelines to empower internal teams to create impactful campaigns independently. A versatile CRM design system that allows Huel to deliver relevant, on-brand communications at scale and enhancing customer engagement.