Transforming how businesses visualize and customize their ideal workspaces, blending hardware solutions with a seamless, interactive design platform.
Client:
Lenovo
Role:
Lead Digital Designer
Skills:
Web Design, Development, Product, Documentation, UX/UI
Timeline:
Q2 2022 - Q2 2023
Team:
Marcus Bishop, Dominik, Eleri Smith
Lenovo wanted to create an intuitive and interactive tool for customers in business environments to configure and visualise customised room setups for their specific needs, using Lenovo's products and solutions. The challenge was to design a seamless and engaging experience that would allow users to easily configure various room layouts with Lenovo's hardware, all while providing a personalised and professional output.
The tool enhanced user engagement and increased conversion rates by making the configuration process intuitive and visually compelling. Customers spent more time exploring Lenovo's offerings, resulting in more confident purchasing decisions and a personalised digital experience that aligned with their unique business requirements.
