Revamping Lenovo Tech Today Homepage to drive engagement.
Client:
Lenovo
Role:
Lead Digital Designer
Skills:
Web Design, Development, Documentation, UX/UI
Timeline:
Q1 2022 - Q3 2022
Team:
Marcus Bishop, Eleri Smith
Lenovo rebranded its Global brand and the Tech Today microsite needed refreshing to align with its 2022 brand refresh, aiming to drive better engagement, showcase its AI solutions, industry-specific products, and services. The redesign focused on a sleek, intuitive structure, interactive content modules, improved navigation, and interactive elements to engage business decision-makers. The refreshed site improved user engagement, increased time on page, and helped convert interest into action by making complex solutions more accessible and visually compelling.
