Work

Youtube Primetime

Today, Primetime is now personal. 2 billion people log in to YouTube every month to watch what they love, whenever they want it.

As a Digital Designer on YouTube’s "Primetime is Now Personal" campaign, I helped bring the brand’s vision to life through a dynamic, data-driven visual system that spanned digital, social, OOH & DOOH platforms. The campaign redefined primetime by showing that personalized, on-demand viewing now happens anywhere, anytime, especially on YouTube.

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Client:

Youtube

Role:

Digital Designer

Skills:

Social & Digital Marketing, Motion, Intergrated Campaign, Visual Design

Timeline:

Q1 2019 - Q2 2019

Team:

Jame Lynch, Luke Wakeman

Project Summary

YouTube’s “Primetime is Now Personal” campaign aimed to redefine primetime for a digital-first audience, emphasising that traditional primetime is no longer confined to TV but is happening everywhere, on viewers’ own terms. The campaign featured bold, data-driven visuals and targeted messaging to highlight YouTube’s unmatched reach, engagement, and personalised viewing experiences. It culminated in a high-energy Brandcast event, showcasing YouTube's role as a key advertising platform. The campaign successfully reached millions of marketers, shifted industry perceptions, and reinforced YouTube’s leadership in the B2B space, influencing ad strategies and spending across industries.